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Liraz Gershon
Senior Product Designer

Senior Product Designer with 5 years of experience in B2B SaaS and AI products.

Designing end-to-end experiences for multi-user platforms across mobile
and web, from concept to final design.

Mapping complexity, understanding systems, users, and relationships,
designing solutions that the user wants to adapt.

Experience

2022 — 2025

Senior Product Designer, Synergym.AI

Sole designer for an AI-driven platform serving three user groups across mobile and web, from concept to production. Led end-to-end product design—from system structure and user flows to UI and design system foundations. Worked closely with founders and developers throughout the product lifecycle. Launched iOS and Android apps; ran successful pilot programs with trainers and studios.

2022

Product Designer, Primak Studio

Multiple client projects: designed and prototyped digital solutions, defined UX strategy and product requirements in collaboration with product managers and engineers. Worked on user flows, user stories, and workflow design for B2B SaaS products.

2020 — 2021

UX/UI Designer, Leader.Codes

Started as the sole designer for a B2B SaaS CRM platform. As the product grew, managed designers joining the team. Defined and designed product features from scratch for a platform with five synchronized modules (inbox, tasks, calendar, deals, contacts). Created wireframes, user journeys, and process flows; prototyped end-to-end flows across platform modules.